Deschutes sought to make a bold statement with the launch of their new Fresh Haze IPA. I was tasked with creating innovative out-of-home (OOH) designs, including a standout 'Hop Takeover' concept. Our efforts secured multiple billboard placements across the Portland Metro area, highlighted by the region's first-ever 3D billboard. This campaign garnered hundreds of thousands of impressions, making a significant impact in the market.